One number. One question. Infinite wisdom.
Net Promoter Score isn't just a metric — it's a way of life.
Fred Reichheld published "The One Number You Need to Grow" in the Harvard Business Review. And for good reason... people believed him.
With a single question — "How likely are you to recommend?" — he freed us from the tyranny of long surveys, complex analysis, and statistical rigor. Who needs all that when you have one beautiful number?
This website is dedicated to the eternal celebration of NPS — the metric that proved you can reduce the entire customer experience to a number between -100 and 100, and that's not just fine, it's absolutely f*ing brilliant.
Why ask five questions when one will do? Why hire a research team when you can hire an intern with a spreadsheet? NPS understood the assignment.
Better than all the rest. Better than anyone. Anyone you've ever met.
Why would you need more than one question? That's like saying you need more than one number to understand the entire universe. Physicists are still looking for their "one equation" — we already found ours.
Two-thirds of the Fortune 1000 use NPS. And as we know, the popularity of something is a flawless indicator of its quality. See also: Crocs, fax machines, and reply-all emails.
Take a 0–10 scale. Ignore the middle scores entirely. Subtract the bottom from the top. Throw away the actual distribution. It's not oversimplification — it's minimalism. Marie Kondo would approve.
The original HBR article said NPS is the single best predictor of growth. Several peer-reviewed studies later failed to replicate this, but that's just because academics don't understand business vibes.
Executives can finally understand customer sentiment without reading a report. One number on a dashboard, red or green. It's like a traffic light for feelings. What could go wrong?
Compare your NPS to any company, in any industry, using any methodology, at any time. The numbers are totally comparable even when the survey design, timing, audience, and channel are completely different. Trust the number.
In the NPS framework, someone who rates you an 8 out of 10 is "passive" — essentially worthless. We agree. If a customer only rates you an 8, they're basically a ghost. Dead to you. Next.
NPS® is a registered trademark. You know what else is trademarked? Nike. Apple. Supreme. Case closed.
Customers hate long surveys. NPS fixed this by asking one question and then a follow-up open-ended question that nobody reads. Efficiency.
Confidence intervals? Sample size calculations? Margin of error? Who needs 'em. NPS lets anyone in the company feel like a data scientist without all that pesky... science.
Without NPS, this website wouldn't exist. And without this website, where would you be right now? Think about that.
"NPS saved my marriage. We now rate each other on a 0–10 scale after every interaction. I'm a Promoter. She's a Detractor. We're working on it."
"I used to use validated, multi-item psychometric scales. Then I discovered NPS and realized I was massively overthinking it."
"Our NPS went up 20 points this quarter. We have no idea why, and we have no idea what to do about it. But the board is thrilled."
"Why build a better survey future for our children when NPS already perfected surveys in 2003?"
"I asked my 6-year-old how likely she is to recommend her school to a friend on a 0–10 scale. She said 'purple.' Even she gets it."
"We tied employee bonuses to NPS. Survey scores have never been higher. Totally unrelated, customers report feeling 'pressured' during feedback collection."
If NPS works for everything, let's put it to the test.
A safe space for those who've scored below 7.
Have you or a loved one ever given a score of 6 or below?
You are not alone.
Take the sacred oath and join the movement.
"I solemnly swear to uphold the Net Promoter Score as the one true metric. I will ask 'How likely are you to recommend?' at every opportunity — at work, at home, and at social gatherings where it is deeply inappropriate. I will ignore all evidence to the contrary and defend NPS with the passion of someone who has never read a peer-reviewed journal. So help me, Fred."
Legal Disclaimer: This website is not affiliated with, endorsed by, or in any way connected to Bain & Company, Fred Reichheld, Satmetrix, or anyone who has ever unironically used the phrase "close the loop." Any resemblance to real survey methodology is purely coincidental.
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